Snow is a renowned teeth whitening product that helps customers to get a whiter smile, without the expensive dentist visits.
Based in the US, they’ve helped over 500,000 people to improve the whiteness of their teeth, with a 99% satisfaction rating (according to their own website, anyway). But is Snow really worth it as a way to whiten your teeth?
- Many happy customers on social media
- Save money compared to dentist whitening
- Convenient, at-home treatment
- Slow delivery times if ordered directly from the US
- Limited availability with other retailers
- US-based customer service – difficult to speak to
What is Snow?
Snow is a whitening product you can use on your teeth at home. Whether you’re trying to undo years of coffee and red wine stains, or you’re a smoker, you’re likely to have teeth that aren’t quite as white as they once were. Sometimes it may be something genetic that means your teeth yellow faster than average. Whatever your circumstances, Snow could help you achieve a whiter smile.
They do this with a range of options to suit different budgets, each promising fantastic results. They claim you’ll get the same sort of whitening you would get if you went private with your dentist, but without the huge expense or having to visit their clinic.
Snow products are designed to work on sensitive teeth too. Whitening isn’t always suitable for people with sensitive teeth, so Snow could be an option if you’re worried about pain or damage. Typically, you’ll need to use Snow for around a month to see the full results, but you should start to see a difference after a few days.
How is Snow sold?
Snow is based in the US, and they don’t have a base in the UK. So if you want to order a Snow whitening kit, you can order direct from the Snow website, but you’ll have to wait a while for delivery – the products will be sent to you internationally. You’ll also have to pay extra delivery costs, which will vary depending on your location.
The alternative is to order a kit from another retailer, such as Amazon. You’re still likely to face a wait for delivery, but it may not be as long. The only issue here is that availability is limited – there isn’t a retailer stocking Snow by volume, so you might find that it’s out of stock.
It’s recommended that you buy a whitening kit, rather than just a wand, because that way you’ll get the most complete treatment and it’ll come with everything you need. This will include the wands and an LED mouthpiece that you use to speed up treatment. There are wired and wireless options available, and both are powered by USB, so you don’t need to worry about compatibility – you’ll just need to add your own USB 3-pin plug to either power the wired one or charge up the wireless option.
A whitening kit contains around 75 uses, so it’ll last you between 1-2 months, as you can choose to whitening either once or twice a day. You shouldn’t need to continue using Snow beyond this, but you may need to redo your treatment the following year. Snow products don’t expire so you can stock up if you want to save on delivery costs.
How do you use Snow?
Snow pitches itself as a really easy product to use, and we have to agree – it’s definitely something you can do yourself at home without any problems.
The first thing you should do is brush your teeth. Snow works best when there’s no dirt or plaque obstructing it. After that, it’s time to apply the whitening gel to your teeth. Take a whitening wand and twist it to release the gel. Use the brush tip to then paint the gel on your teeth. Take your time, as you want to get all of your teeth covered without painting it onto your gums. A little bit on the gums should be ok but too much might hurt.
Then, put the mouthguard into your mouth and switch it on. Sit and wait for 30 minutes while the LEDs help to activate the bleaching agent in the gel. If half an hour is too long, you can do it for shorter sessions, more frequently.
After the time’s up, you just need to give your mouth a rinse and wash off the mouthpiece too in warm water. Snow claims you can then get back to normal life, even if that includes drinking coffee or sugary drinks, since the gel won’t be washed off by them. When you aren’t using the whitening wands, keep them chilled, ideally in the fridge. That keeps them at their best without letting the gel get too soft, which can cause it to run and not be concentrated enough. You can use Snow for up to 30 minutes a day without worrying about damaging your teeth.
Can you leave Snow too long?
You can leave Snow for too long – make sure you don’t whiten for more than 30 minutes at a time.
Yes – if you leave Snow on your teeth for more than 30 minutes then you could end up damaging your teeth and gums. You might not notice it after once use, but it’s safest to stick to the limits. Also, you can hurt your jaw if you continue to use the mouthpiece for more than the recommended time.
It might be tempting to use the mouthpiece for longer than 30 minutes if you want to see results faster, but it’s always better to follow the instructions and be patient, otherwise you could end up causing problems that your dentist will have to deal with for you.
Can I use Snow every day?
You can use Snow every day initially, but it’s important not to carry on for too long. Snow recommends that you don’t use its products for more than 30 consecutive days, otherwise you could start to damage the enamel on your teeth. You don’t need to stop for too long, so if you’re still not happy with the results, you can start again after you’ve given your teeth a few days to recover.
You should also stop if you start to feel sensitivity in your teeth. Give your teeth a break for around 3 days, and then try again. If it continues to hurt, speak to your dentist.
Is Snow effective?
Snow isn’t a miracle product, and won’t be able to eradicate every stain on your teeth and give you the whitest smile. But it is definitely effective, particularly for anyone who has noticeable stains on their teeth.
You shouldn’t expect Snow to be able to remove extremely mild marks, so if your teeth are already pretty good then you should talk to your dentist to see what can be done. But, if you’ve got teeth that have darker stains, Snow can undo a lot of them and show a serious difference. Customer reviews online tend to average around the 4/5 mark, which should give you an indication that generally the products do work.
Is Snow the best whitening treatment available?
In the UK, there aren’t many effective at-home whitening treatments you can buy. Compared to some other countries, the restrictions on products are often tighter, which means your options are limited. So when comparing products to be used at home, Snow is probably one of the best whitening treatments available – certainly better than whitening toothpastes and charcoals.
However, you’re unlikely to get as definitive a result as if you went to the dentist. While whitening isn’t an NHS treatment, most dentists offer the service privately. It’ll cost more, and take up more of your time (as whitening isn’t a one-off treatment) but for the more severe cases, a dentist might be able to give you better results.
Does Snow expire?
Snow products don’t expire, which means it’s a good idea to stock up when you order, especially as delivery times and costs can be quite high. Even if you want to wait more than a year, you can then pick up your whitening wand and start treatment again.
The only issue is that they need to be kept chilled to make sure they’re protected and work as well as intended. If you’re happy having whitening wands kept in the back of the fridge then there’s no reason not to order in bulk.
Is Snow safe?
From everything we’ve looked at, Snow looks to be perfectly safe to use. You just need to make sure that you follow the instructions to the letter, and don’t try to speed things up yourself.
Snow’s gel doesn’t contain the same intensive bleaching products that many (banned in the UK) products do. Instead, it’s a much gentler solution and is generally recommended for people even with sensitive teeth to use.
You can use Snow if you’re breastfeeding, as even if you ingest a small amount of gel it won’t harm your baby. Even children who have their adult teeth can use it, although you should speak to your dentist before whitening teeth of your kids.
The gel isn’t designed to be safe for your gums but a small amount is fine. Just make sure you’re careful when you apply it, and try to wipe it clean if you do accidentally miss.
How much does Snow cost?
The normal, wired whitening kit normally costs £155 from the Snow website, but you’ll usually find it’sm on sale for less than that, often around the £116 mark. This includes the LED mouthpiece and four wands, which should last you for 75 uses, which is just enough for over a month if you whiten twice a day.
The wireless kit is more expensive, with a regular price of £310. Again though, the Snow website usually has this on sale for £233, so don’t pay extra if you don’t have to. The wireless kit is more advanced and its waterproof too, so you can use it while you’re having a shower. It also includes a travel pack, if you want to keep using it while you’re on-the-go.
Are finance options available with Snow?
If you’re ordering from the UK, you won’t be able to apply for finance. It’s available to US customers, but not for customers in the UK.
What is the Snow 5-year warranty?
Snow offers a warranty for 5 years on your wired or wireless mouthpiece. This means that it’ll be replaced free of charge if your original stops working any time within the first 5 years of you using it.
You just need to make sure that you register your mouthpiece on the Snow website. It’s super-easy to do, just head to the site and enter your order number and the purchase date. If you don’t register it then your warranty won’t be active and you won’t be able to claim on it.
What other products does Snow offer?
Snow doesn’t just sell whitening kits, but they have a wide range of products you can order. You can buy a refill wand for £23, or get a bundle of four wands for an RRP of £117. Often, as with the kits, you can get this on sale for just £59, which is a huge saving against buying four separate wands.
A desensitizing serum is available if you already have very sensitive teeth and you’re concerned that Snow might cause you pain. You can also get some activated charcoal floss, which can help to clean and whiten the parts of your teeth that gel might not clearly cover.
Snow also has lip exfoliators to buy. You can use this to give you fuller lips, and protect them from damage in the sun too. If you want to really transform your smile, you can combine the whitening kit and the exfoliator for the total package.
What about a Snow alternative?
There are a number of products you can use to whiten your teeth at home in the UK, although reviews are mixed. There are tough laws on selling products containing high amounts of bleaching agent, which means you won’t be able to buy really effective whitening products to use at home.
The best alternative in the UK is to visit your dentist. They’ll be able to offer you a teeth whitening service that will be more expensive but will be very effective. You must make sure they are a licensed dentist – it’s illegal for beauty therapists to offer teeth whitening.
Most supermarkets will stock a wide range of whitening toothpastes, but these aren’t very effective against tough stains.
Snow: The Verdict
Snow whitening kits do offer customers a potentially effective way to whiten their teeth without having to pay the heavy private prices with a dentist. However, long delivery times might mean it’s not as convenient for you as you’d hope. Also, if anything goes wrong, you’ll need to speak to Snow customer support in the US. You can email them, but you’re then waiting on a reply. Calling them will be costly and probably an inconvenient time for you.
If you’re serious about whitening at home, give Snow a try and you will likely be very happy with the results.