Straight Teeth Direct offers completely home-based dental aligner treatments. By operating without clinics for regular appointments, with their associated costs, they claim they are one of the lowest-priced providers of dental correction services.
Could Straight Teeth Direct be the affordable, convenient
choice for you?
Straight Teeth Direct provides transparent dental aligners
at a fixed price. These work to slowly move your front teeth to improve your
You’ll complete an online e-consultation. Then, if suitable,
your first set of dental aligners will be 3D printed and sent to your home.
More affordable than some clinic-based treatments
One dentist will track your treatment from start to finish
Everything is produced in-house
No fees to replace lost or broken aligners
Only one clinic (in London)
Primarily app-based service, which some people won’t like
Who is behind Straight Teeth Direct?
Straight Teeth Direct was launched back in 2009 by
co-founders Dr Aalok Y Shukla and Lucie Marchelot Shukla.
Based in the UK primarily but with offices across Europe, they offer shipping to “pretty much everywhere”, although notable exceptions include the USA, Spain, India, Pakistan and Bangladesh.
Straight Teeth Direct, unlike some competitors, do not have
clinics in many major cities. One is available in London, though this is
offered more as a novelty – allowing you to experience the technology at work –
rather than somewhere you’re encouraged to visit. Instead, you’re expected to
download the app and manage your treatment on your smartphone.
Optional teeth whitening products can be added on to your
treatment, for an additional cost.
Who can use aligners from Straight Teeth Direct?
The dental aligners provided by Straight Teeth Direct are
designed for people with overcrowded teeth, too much space between their teeth or
protruding teeth. They’re more suited to mild to moderate cases, and may not
work in the most severe cases.
If you’re interested in dental aligners from Straight Teeth
Direct, you should be aged 18 or over and be in good dental health.
If you need any dental treatment carrying out, it’s
recommended that you do this before starting your e-consultation. Also if you
have any crowns, veneers or dental implants, you may not be suitable for treatment.
Most people who don’t have any current dental issues such as
cavities, and who don’t have excessive overbites or spacing, will be able to
use dental aligners.
The free e-consultation, with photos that you’ll take of
your mouth as directed, will allow for a professional dentist to decide if you
can undergo treatment.
How are the dental aligners made?
You’ll start with a free online consultation. You’ll be
asked to take five clear photos of your teeth, and there’ll be a few short
questions to answer. Once you’ve provided this information, your assigned
dentist will be able to confirm that you’re suitable for treatment.
If you’re a suitable candidate then you’ll be a sent a
SmileBox, which is your home impression kit. You’ll need to use this to make a
mould of your teeth, following the included instructions. There will also be a
medical history form to fill out, as well as the option to provide your recent
dental records. It’s not essential that you provide dental records, but can
help to improve your treatment experience.
If you would rather not use your SmileBox, you do have the
option to visit the clinic in London. This option is not really promoted or
encouraged, which means that most people just make impressions at home. This is
the only stage of your treatment where you can get one-to-one support in person,
if you choose to visit the clinic.
Once your moulds or scan are complete and returned, your assigned orthodontist will compile a personalised report including your current smile, predicted results, any potential limitations you should be aware of, and how long treatment should last.
After this you’ll be sent your first StraightBox, which will
include your personalised transparent aligners that have been 3D printed
in-house to your specifications. During your treatment, you’ll be asked to
provide updates using the Straight Teeth Direct app, which can be used to
adjust treatment if it’s needed.
What treatment options are available?
Once you’ve completed your moulds, you’ll be sent dental
aligners that have been custom-printed to fit and adjust your mouth.
These should be worn for 22 hours every day. The only time you should remove them is when eating, brushing your teeth or flossing. You should brush and floss after every meal, otherwise, you risk your aligners trapping food and drink against your teeth. You’ll receive a new set of aligners approximately every two weeks.
Clean your aligners regularly, along with your teeth. Use
your standard toothbrush and toothpaste.
Once you’ve completed your treatment, which can be for up to
9 months in most cases but sometimes longer, you’ll receive a retainer to make
sure that your teeth stay in place. You can then choose to opt-in for the
additional maintenance plan, which gives you fresh retainers every six months
at an additional cost.
How long does Straight Teeth Direct treatment take?
As treatment is bespoke, the time it takes will depend on
the position of your teeth. You’ll be told in your Straight Teeth Plan how long
you should need to treat your smile, but most treatments take between 5 and 9
months in total.
You should receive your first set of aligners between 4-6
weeks after you’ve sent off your initial photos. Going to the London clinic may
delay the start of your treatment.
Are there any other steps to take?
Once you’ve started treatment, you’ll receive your new
aligners every couple of weeks. Make sure you swap them over, but keep your old
set – if you lose or damage a set, your dentist may recommend temporarily
wearing the previous set to help maintain your treatment.
During the treatment, you may be asked to provide photo
updates through the app. This will allow your orthodontist to monitor your
smile and make any corrections to your aligners as needed.
How much does Straight Teeth Direct treatment cost?
Straight Teeth Direct’s biggest claim is that it’s the most
affordable aligner treatment available. They offer a fixed fee for treatment,
with optional extras available. Your initial e-consultation is completely free.
Impression kit or 3D scan
Whether you decide to use the SmileBox to create a mould of
your teeth at home, or you wish to travel to London for a 3D scan, you’ll pay
an initial fee of £42. This price also includes your personalised plan from
your assigned orthodontist.
If you decide to proceed with treatment, you will pay a set
fee of £1,350.
Replacement aligners may be offered free of charge. This is
the case whether your aligners are broken or lost.
A £99 charge may be added for subsequent replacements, if it’s believed that you’re being careless and losing or damaging aligners too frequently.
If you wish to include a professional whitening kit with
your aligner treatment, you can pay an additional £269. The whitening kit will
be delivered to your door.
Your StraightBox plan includes your first set of retainers. These are provided completely free of charge when you reach the end of your treatment.
You can choose to upgrade to the Maintainer plan, with new retainers delivered to your house roughly every six months. Over time, without the use of a retainer, your teeth may start to shift back. Signing up to the Maintainer plan provides a long-term supply of retainers, as well as extending your guarantee against tooth movement. The plan costs £139 per year.
Are payment options available?
If you choose to pay by instalments, there is an initial
deposit of £500 to get started on your clear aligner treatment. You will then
pay an additional £500 in months 2 and 4 of your treatment plan. The total cost
for this option is £1,500.
Alternatively, you can break this down to a monthly payment
plan. You’ll pay a £399 deposit, followed by eight monthly payments of £150.
The total cost of this option is £1,599.
Finally, you may be eligible for a finance plan if you wish
to have the lowest monthly payments. These are available from £40 per month
over a period of 36 months, with a total cost starting at £1,440. The cost of
finance will depend on your credit rating and history.
Is a warranty or guarantee available?
Straight Teeth Direct offer a ‘Results Agreement Guarantee’
as part of their service.
Your initial consultation will show you what to expect,
based on your current smile. If you follow the treatment plan and you don’t
achieve these results, then you will continue to receive aligners until you
reach the ‘optimum possible outcome’ for your mouth. These are sometimes called
‘refinements’ with other aligner treatment companies, but with Straight Teeth
Direct they’re included in your plan.
Be aware that you will need to demonstrate that you’ve
followed every instruction within your plan. If you are found to have not given
an accurate mould, or you can’t show that you’ve been wearing your aligners for
the required time, then your guarantee will no longer be valid. Providing
regular in-app photographs is the very best way to protect your guarantee
If you choose to join the Maintainer plan at the end of your
treatment, you’ll be eligible for up to three new sets of aligners to readjust
your teeth should they move.
How old do you have to be?
You must be at least 18 years old to be eligible for
treatment with Straight Teeth Direct.
Where is Straight Teeth Direct treatment available?
You can have your aligners shipped to most major countries around the world, with the exception of the USA, Spain, India, Pakistan and Bangladesh.
What about customer service?
All customer service is offered through the app, which is
available on Android and iOS.
Straight Teeth Direct has a presence at a London clinic,
though it is expected that customers will go through their treatment from the
comfort of their own home.
Straight Teeth Direct: The Verdict
Straight Teeth Direct is aimed at people that are completely
comfortable with treatment at home. Their one London clinic is not widely
advertised, and no other clinics are available.
Though you do have the option to visit for a 3D scan,
Straight Teeth Direct would prefer their customers to make impressions using
Some people will love the convenience of in-app treatment,
whilst others might not be happy with the lack of face-to-face interaction.
Only a small number of customers will have easy access to Straight Teeth
Direct’s London clinic.
Straight Teeth Direct claims to be the most affordable
dental alignment treatment available. And while their own comparison statistics
may be inaccurate (they claim that clinics cost £3,500 or more, which isn’t
always the case), they are definitely one of the cheaper options thanks to
their online-only service.
There are no hidden fees, with everything included in your
initial payment, and there are flexible payment options too.
Payment plans will boost the price of your overall
treatment, but this price remains low overall.
Ease of use
Most people will need to make their own impressions at home.
Fortunately, if you make a mistake, you’ll get another kit free of charge.
Once you’ve made your impressions, these will be reviewed by
a qualified professional. Treatment will only be approved if you’re a suitable
Straight Teeth Direct offer only one option, with a standard
plan for clear dental aligners. These aligners will be customised to fit only
your mouth, and should be worn for 22 hours a day.
If your treatment doesn’t bring the promised results, Straight
Teeth Direct will continue your treatment without charging for additional
aligners. Treatment will continue until you get the promised results.
You can choose to join a Maintainer plan, once your aligner
treatment is complete. The Maintainer plan includes regular new retainers, as
well as up to three additional sets of aligners if your teeth start to shift
If you have any comments from first-hand experience with Straight Teeth Direct, please leave them below.
Got more questions about aligners? Check out our FAQ section
Straight Teeth Direct Review
Straight Teeth Direct is a provider of clear dental aligners that you can order and wear from the comfort of your own home.